Mobile ad spend soars to £203m

App stores and tablets helped drive 157% year-on-year growth in 2011, according to IAB/PricewaterhouseCoopers report. By Mark Sweney

Chocolate: all round your Facebook

Once, when a chocolate bar was discontinued, that was the end; nowadays it's the start of a social media campaign to bring it back. What would you like to see revived?

WTF, QR Codes?

Craig Villamor and Brad Frost: Most people have no idea what QR codes are, and yet, as our Tumblr project shows, advertisers are putting them everywhere

The advert that can tell who you are

It's like something out of the sci-fi film Minority Report – London is to hoast an advertising hoarding that can 'read' passers-by and customise its content to suit them

Poster notes: Martha Marcy May Marlene

Paul Owen: Using a QR code in the design of a movie poster risks allowing it to date fast – but then adverts for films are not principally designed with posterity in mind